Our Story

At our core, we believe that true elegance is a legacy. For centuries, adornments have been more than just objects of beauty; they have been powerful symbols of status, moments, and personal triumphs. Our brand is a tribute to this rich history and to the modern monarchs who lead with grace and vision. Founded by Mara, a Nigerian jeweller with over 20 years of experience in the international fashion and style industries, our philosophy is devoted to the balance between change and tradition. We apply the style, spice, and charm of indigenous African cultures to the desires and drive of the modern world. Our flagship label, AL, is a revival of the culture of waistbeads—or, as Mara calls it, "the art of dressing, from Africa to the world." The Art of Timeless Craftsmanship For a decade, we have been dedicated to a singular passion: the art of crafting exquisite gemstone adornments. Our waistbeads and fine jewellery are born of tradition and meticulously refined with artistry. Every piece we create is a testament to unwavering, timeless designs and the pursuit of artistry. As the artisan behind these creations, I've poured my heart into selecting authentic gemstones, each with its own captivating allure and story. These precious gifts of nature are born of tradition, then meticulously refined by hand into modern heirlooms. From the careful selection of each stone for its colour, weight, and history, to the exceptional craftsmanship expressed in every detail, our signature waistbeads, anklets, and fine jewellery are designed to be cherished for a lifetime and beyond. This is why we complement our creations with an elevated, white-glove service, ensuring your experience is as unforgettable as the jewellery itself. We don't just create adornments; we preserve traditions and craft legacies. We invite you to experience the luxury of timeless pieces, exquisitely handcrafted to move with you and tell your unique story.